Weekender — Multi-brand Store

For Weekender we made multi-brand store fixtures for outdoor clothing and footwear. The store's theme is a mountain cabin, and the furniture itself carries it: wood-look wall panels with gables, dark island units and a raised logo on the wall.

A gable for every label

Vertical wood-look panels in a warm brown stand along the walls. Each bay is topped by a triangular frame with braces, much like roof trusses, and brand signs hang between the gables. This is how the zoning of a multi-brand floor is handled: the borders between labels are clear without partitions, and when the range changes only the sign is swapped. Projecting arms are fixed to the panels, so jackets face the room and do not hang side-on in a row. How a single-brand zone is built can be seen in the sportswear store with racks and hang-on holders.

The island: rail and table in one

The island units have two levels. Rails with hangers run along both sides below, a light shelf for shoes and accessories lies on top, and above it a bar holds the brand signs. Boots sit at hand height next to the jacket they go with. The uprights are perforated, so the rails move up or down: long down coats in winter, T-shirts in summer. Outdoor gear shop fittings have to take that change of season without rebuilding. Why a floor needs such focal points is covered in our article on retail zone scenography.

The logo wall

At the back of the floor is a raised logo on a light wall, with wall shelving for hats and socks and a low cabinet below. Small items are gathered in one place and do not get lost among the jackets. The mannequin stands on a low podium in a light wood look. A large floor is handled differently in the sports outlet with numbered checkouts. Small garments on two tiers of rails are shown in the children's store fit-out with low plinths along the walls.

The approach suits stores that sell several labels in one space and want a shared theme without stage props. More on the custom shop fittings page.