Chicco — Baby Products Store

Children's store fixtures for the Chicco shop: we made a wall system with shelves and hanging rails, low plinth platforms along the walls and display blocks for shoes. The job of the fixtures is to show colourful children's goods without competing with them.

Wall system

The wall shelving units are built on perforated uprights: shelves on brackets and hanging rails can be moved up and down. Baby clothes are small, so the rails run in two tiers, with shelves for folded items above. For a new season the hanging height changes, not the furniture. The baby shop shelving here is pale — wood-effect and white: the background stays neutral and the goods provide the colour. The same principle is used in the multi-brand clothing store.

Platforms and bulky goods

Low box platforms run along the walls: they lift goods off the floor, cover the bottom of the wall system and protect it during cleaning. Prams get a niche with a platform shelf, so bulky items stand apart and do not block the aisle. Shoes are displayed on white cubes. How work on a sales floor like this is organised is described in our article on shop fittings from brief to installation; another clothing example is the womenswear store.

This approach suits shops where the range changes often and small items sit next to large ones. All our shopfitting work is gathered on the custom shop fittings page.